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  • Writer's pictureEBS McBlog Network

5 Reasons You Should be Texting Your Customers Now

Updated: Jan 14, 2022

Are you making it as easy as possible for your customers to stay in touch with you? 80% of consumers would rather receive a text message update from a business than a phone call.

Here’s why easy and automated text messaging tied to your equipment dealership management software can keep your business relevant and thriving in the digital age.

Texts Have Higher Read Rates

Most businesses communicate via email by default, but that’s quickly going the way of the dinosaur. Who out there doesn’t have thousands of unread emails that they’ll never get to?

Meanwhile, people open 98% of the text messages they receive – that’s much higher than email. Moreover, consumers read 90% of their text messages within just three minutes of receipt.

Text messages help you get in touch with your customers – fast! – without getting lost in the shuffle.

Texts Speak Their Language

Let’s face it. The majority of your customers are already on their cell phones most of the day. Meet them for business where they already are. Text is quite simply the easiest way to get in touch with someone at this point in the world; your business is no exception.

Text conversations also establish and build a rapport with your customer, making your sales relationship develop quicker and more naturally than through other written communication channels.

Instead of making your customers log into a web portal, hop into a company chat bot, or draft an entire email to get in touch with you, make it easy on them. You want your customers to have as easy a time communicating with your business as possible, from start to finish. Text is the best way to do that.

Texts Reduce Operational Costs

Phone calls are time-consuming. If you’re handling communications in-house, every phone call is extra time your staff could be spending doing something else. Waiting on hold, dropped connections, hang ups, and playing phone-tag costs you precious time and money every day.

Text approvals will reduce wait time to start and complete jobs, too. Fast and efficient approvals will easily translate to better workflow for your shop, and to increased cash flow for the business.

Texts Keep Your Business Relevant

At this point, fewer and fewer consumers actually want to have to make a phone call to communicate with you. As more companies make it easier to get in touch with businesses without having to pick up the phone, it’s becoming more of an expectation for consumers. Businesses that choose not to offer fast, easy text-based communications are eventually going to find themselves outside of the sales loop altogether.

The truth is that a meaningful segment of today’s consumers will avoid or even flat-out refuse to make phone calls. Given a choice, they will turn to a competitor instead. That means if you don’t keep up with the times, you will lose valuable business to your competition.

Texts Help You Gain Approvals and Close Sales Quickly

Speed is crucial for prospective clients. They want vendors and service providers who will solve their problem quickly and be there for them when they reach out. Automated, integrated texting puts your business at your clients’ fingertips 24/7.

How EBS CommDash Can Help

Our customer communication dashboard, CommDash, provides 2-way text and email messaging (including photos and videos) that can be automatically tied to ERP system events. With CommDash, your customers stay informed and are always just a quick text away.

Benefits of CommDash

EBS CommDash helps your business:

  • Improve customer satisfaction

  • Encourage repeat business

  • Grow service revenue

  • Reduce invoice disputes

  • Increase department efficiency

CommDash also features real-time customer satisfaction metrics. Use it to discover exactly where you stand with your client base at any given moment, or at certain points in the sales or service process. Metrics like these are truly vital to your business – especially now when ecommerce and client communications are more competitive than ever before.

eBS – [] is the leading software developer of 360° Equipment Business Management Systems since 1964. In addition to our comprehensive ERP, we also offer a full suite of mobile and web apps including Mobile Field Service, business intelligence, plus an automated customer text and email communication dashboard.

Our smart, fully customizable software solution can run, manage, and automate every single department in an equipment company - in real time. Request a free demo today at or by calling (713) 939-1000 or text us at (832) 270-6039.

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